IVASCO is a german-romanian company with experience in selling professional hand tools and top level equipment for automotive services since 2000.
Our client came to us in search of a refined identity system as well as a re-design of his website. The main request were for a bold, simple, technical and professional new look.
Starting from the logo re-design, Idea Centrum established a technical look with a strong font-face for it’s client and imagined a new brand-line. This new identity was put together in a style-guide along with implementation of this new identity into the stationery system that will ensure a consistent usage of the brand on various applications.
The website was another concern to us, since the old site had a dusty look with many animations that slowed down the navigation within the content and a lot of errors that needed proper attention. We redesigned the site to emphasize even more the technical feeling of client’s fi eld of activity.