One of the most prestigious hotel in Arad, Coandi Hotel needed a new identity. This was after 4 companies of design services tried to create a compelling identity for this hotel.
Idea Centrum analyzed what our predecessors had accomplished and decided that the new identity will be created from scratch. We had one big constrain from the client - to design the new identity based on the lion statuettes that are located in the front of the hotel. Idea Centrum accepted this challenge and created a strong and pretentious identity.
After creating the logo Idea Centrum put it all together in style-guide and moved on the design the web identity and stationery design and print.
Even today, after two years, all the presentation materials of Coandi Hotel are still created by Idea Centrum.